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Tag Archives: nintendo

  • Life and death on a superyacht
    The story of how billionaires have super yachts that may employ hundreds of people (I guess they are floating mansions). Sometimes the workers die, but are the billionaires criminally responsible? Even if they are not , then should be morally responsible?

    By the time Robin, Will’s mother Judith and his sister Rosanna, now 37, arrived in Monaco to join the search, the yacht had left. “The captain said: ‘Don’t worry, we threw some flowers over the side and gave his belongings to the police,’” Rosanna says, fighting back tears as she describes “the worst days of our lives”. “I couldn’t comprehend that the boat had gone before Will was found and before we got there,” she says. “How could they just leave a family to deal with the death of one of their crew, and the police and paperwork and everything? I can’t believe that if something goes wrong – if someone dies – they can just raise the anchor and leave.”

  • The Legend of Nintendo
    A high level look at the philosophy of Nintendo. They’ve been around since 1889!

    In the fall of 2012, the company was in one of its periodic slumps. It had just released the Wii U, the sequel to the phenomenally popular six-year-old Wii. The console featured HD graphics and a touchscreen controller, but from the start it felt off-kilter. The branding, for one thing. Wii U sounded so much like Wii, critics said, that it came across as a minor upgrade rather than an enthralling advance. Compelling games were slow to arrive, and sales were sluggish.

    When things click for Nintendo, a new console triggers a slew of good fortune. The metronomic release of exclusive, tantalizing titles draws gamers to buy the console, which in turn increases sales. Then the console achieves critical mass among hardcore fans, and other companies scramble to adapt their most popular titles for Nintendo’s system. Third-party games from major and independent publishers attract new console buyers. Marketers seeking licenses—for apparel, cereal, children’s toothpaste—rush in, desperate to capitalize on the delirium. The resulting surge of revenue pumps up Nintendo’s profits and replenishes its R&D coffers to start the process anew.

  • How Fortnite Captured Teens’ Hearts and Minds
    Fortnite is really big now, but I haven’t played it yet. So it is useful to see what the game is about, why there is so much hype, and how teens are actually playing it.

    He saw on his find-your-friends bar that a bunch of schoolmates were playing, so he FaceTimed one who goes by ism64. They teamed up and hit Lucky Landing. Gizzard Lizard wore an earbud under a set of earphones, so that he could talk with ism64 while listening for the sound of approaching enemies. From a distance, it appeared that he was talking to himself: “Let’s just build. Watch out, you’re gonna be trapped under my ramp. I’m hitting this John Wick. Oh my God, he just pumped me. Come revive me. Build around me and come revive me. Wait, can I have that chug jug? Thank you.”

    I’d been struck, watching Gizzard Lizard’s games for a few days, by how the spirit of collaboration, amid the urgency of mission and threat, seemed to bring out something approaching gentleness. He and his friends did favors for one another, watched one another’s backs, offered encouragement. This was something that I hadn’t seen much of, say, down at the rink. One could argue that the old arcade, with the ever-present threat of bullying and harassment and the challenge of claiming dibs, exposed a kid to the world—it’s character-building!—but there was something to be said for such a refuge, even if it did involve assault rifles and grenades.

  • The man who has eaten at more than 7,300 Chinese restaurants, but can’t use chopsticks and doesn’t care for food
    Well I’m not one the chastise another for OCD data tracking, but I guess it is a bit weird to visit thousands of Chinese restaurants without knowing Chinese. The actual number of restaurants (maybe 120 a year) and not going to one more than once* is not too crazy.

    “In 1978, people in LA started talking about this great new Hong Kong-style restaurant that had opened up in San Francisco,” Chan says. “It was called Kam Lok. People from LA would fly up there just to eat. My wife and I flew up in the morning, ate there for lunch, ate there for dinner, then flew back in the evening. It was so much better than anything we’d had here.”

    Two years later, Chan made his first trip to Hong Kong.

    “We saw all these restaurants selling seafood. It was something we’d never seen before,” he says. “Then, we came back to LA and, six months later, all of these seafood places started opening up. Within two or three years in LA’s China­town, San Francisco’s Chinatown, New York’s Chinatown, every new Chinese restaurant had seafood, or ocean, or something like that in its name.”

  • A Company Built on a Bluff
    I thought I had read another article about the history of Vice but I can’t find it now. This one gets into more details about how it’s essentially a company of scams, which a lot of reputable companies have invested money into. Unfortunately, they’re not delivering on that optimism.

    According to multiple employees who worked at Vice at the time, Smith went to the architecture firm across the hall from Vice’s Williamsburg office and asked how much it would cost to get them to move out ASAP. Vice’s 50 employees then worked around the clock for several days setting up the new space to look like it had been Vice’s all along. Vice constructed a glass-enclosed conference room to host the Intel meeting, and late one night, an employee answered a buzz at the door to find a plumber who’d come to install a fancy Japanese toilet.

    On the morning of the Intel meeting, Vice employees were instructed to get to the office early, to bring friends with laptops to circulate in and out of the new space, and to “be yourselves, but 40 percent less yourselves,” which meant looking like the hip 20-somethings they were but in a way that wouldn’t scare off a marketing executive. A few employees put on a photo shoot in a ground-floor studio as the Intel executives walked by. “Shane’s strategy was, ‘I’m not gonna tell them we own the studio, but I’m not gonna tell them we don’t,’ ” one former employee says. That night, Smith took the marketers to dinner, then to a bar where Vice employees had been told to assemble for a party. When Smith arrived, just ahead of the Intel employees, he walked up behind multiple Vice employees and whispered into their ears, “Dance.”