i’m amazed how people can spend so much on coffee every day, they say they need it to stay awake but i see it more as an addiction, a drug. i’m pretty sure the business knows this, as prices have been going up and they’ve started selling specialty coffee to grab more of your hard earned cash. most people see it as a small price to pay for their livelihood (what’s an extra 25¢ every day add up to newayz?), but did you know that coffee bean prices have dropped from $3 per pound in the mid 90s to 50¢ per pound?

lowering the cost of supplies is good in a sense that you can spend more money on improving the quality of the coffee (since the savings aren’t being passed onto the consumer). too bad the quality of the coffee beans now SUCK. see the reason that the global price of coffee has gone down is because vietnam got into the game. they were able to grow very low quality beans at a very low price. the beans are so bad that they taste like “rubber burning”. so given the choice of buying normal beans when your competitor is buying cheaper ones…well you can figure that out.

of course, no one in their right mind would pay for coffee that tasted like shit; so a steaming process was developed to remove all taste from the beans, and flavour was added to them. that’s why you can buy obscure specialty flavours like hazelnut mocha. so the next time you buy coffee, remember that you’re now buying beans that taste like burning rubber, that have gone through multiple chemical processes, and you’re paying a premium for them. oh yeah as a side effect, the farmers that grow quality beans are feeling the effects and are growing other drugs instead.

Posted by Kevin in Blogs