i’ve been thinking about slogans recently; i guess marketing firms are paid a lot of money by companies to come up with catchy slogans, but a lot of them are actually quite bad. take nike’s just do it, it doesn’t really conjure up an image of sports or even nike. in fact i’m willing to bet that its success is based on two things, 1) it’s short so dumb americans can remember it and 2) we get constantly spammed by it. it’s kind of like the britney spears of slogans, if you hear enough of her stuff you’ll know who she is.

so the slogan that started me thinking was one i saw on the subway for lavalife.com: where singles click. lavalife is one of those online dating services so it was surprising that they actually thought of something clever (in comparison to say…lowered expectations from madtv). it sticks in your brain quickly because like nike’s it’s short, but unlike nike’s it works on multiple levels (there’s that ah! factor when you understand the pun).

Posted by Kevin in Blogs