look, it’s monday! this has got to be one of the stupidest things i have ever seen. i’ve seen companies go through rebranding so they have a better vision or whatever but usually it’s because they have a weak brand. on the other hand, price waterhousecoopers is already well known and has a strong reputation, why would they want to change their name to monday which is very common (ie unique = recognizable like nike), un-trademarkable, and forces them to rebuild the branding they’ve done over however many years??